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Compass One

Compass RE
3 Phase Marketing

Protecting and Maximizing the Value of Homes

Campaign

Combatting The Criticism Campaign

Portal sites hurt homeowners by placing negative insights that devalue your home. At Compass, we put homeowners first.

Third-Party Real Estate Portal Mockup Annotations
1

Eliminate Days on Market & Price Drop History Risk

Extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of buyers.

2

Avoid Missed Buyer Inquiries

Some third-party sites block buyers' ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.

3

Control Your Pricing

Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.

4

No Negative Insights Added To Your Listing

Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.

Launch Strategy

Start Marketing Your Home and Building Buzz Before Its Public Debut

Phase 1

Start as Private Exclusives

Just as many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows us to showcase your home to our network of top agents and clients. Use this time to test your price, get feedback, and make adjustments before going public.

Phase 2

Launch as Coming Soon

Launch your listing first on Compass.com, where buyers can find it without seeing any days on market or price drop history. This early exposure builds anticipation and interest for your home before it goes live on other sites.

Phase 3

Go Live on All Platforms

Armed with valuable feedback and maximum demand from agents and buyers, we're positioned to launch your home on the MLS and third-party sites with the best possible outcome.

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